This is what clients will see as they browse your store and what goes to help them discover what they’re on the lookout for in your catalog. Try to keep it brief and use your product description or variants to surface different particular information or product options, similar to colours or sizes. Follow these steps to ensure you’ve completed every task in your ecommerce guidelines before you launch. Choose a business name that represents your brand, whether or not it’s your personal name, a made up word, or a literal description of what you sell. If you’re stumped, try Shopify’s…